Aspect Ratio Explained: How It Shapes Your YouTube Video’s Aesthetic

How Different YouTube Aspect Ratio Affect Your Video Style

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Detailed tutorials provided by the official channel

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The aspect ratio gets changed for different social media platforms. YouTube aspect ratio is quite different from others and here is all that you must know about it.

In this article

01 [How Different YouTube Aspect Ratio Affect Your Video Style ](#Part 1)

02 [How to Make Your Videos Look Their Best?](#Part 2)

Part 1 Is 18:9 the BEST Aspect Ratio for YouTube?

YouTube is considered to be a wider platform than those others are. Moreover, people get each type of video here and this is the reason why it becomes the best platform to make a reach to massive audience and promote your brand. However, it is worth considering having a proper YouTube video size ratio.

01How to Change Aspect Ratio to 18:9 for BETTER Videos

02What Is the Best Size For a YouTube Video/YouTube Image Sizes?

It is important to know that the YouTube ratio for videos and images may vary. However, the size is not only meant by the dimensions. Resolution and aspect ratio are also equally important for having the perfect size of the video and images. When you talk about the videos, the best dimension and resolution is considered to be 1080 by 1920p. Similarly, the aspect ratio for these videos is 16:When you create short video on YouTube then this youtube shorts aspect ratio remains the same because videos in this resolution and aspect ratio perform the best as they are in full HD.

Talking about videos, YouTube images cannot be neglected. If you will not follow the recommended size of YouTube images then you may have to face issues in posting them. YouTube images are at best when they are posted in the perfect size. Banner images on YouTube must be posted in the size of 2560 by 1440 pixels. Size of images may also change depending on the device that you are using. This can be different on desktops and tablets accordingly. On desktops, the size is 2560 by 423 and on tablets, the size becomes 1855 by 423.

03What Is the Best Frame Rate For a YouTube Video?

Frame rate is another important aspect to focus on when you are taking about posting content on YouTube. This is so important because without frame rate your video will not get the desired quality. It is must to know thing that video which you are posting must be in the actual and same frame rate in which it has been recorded. The most common frame rates for YouTube videos are 24, 48, 30, 25 and 60. However you can post the videos in any other frame rate but these are recommended the most.

It is equally important to deinterlace the content before you are posting it. This means if your video has 1080i60p and you want to convert it into 1080i30p then you will need to change the frame rate first.

Part 2 How to Make Your Videos Look Their Best?

01The Right YouTube Dimensions

You can upload videos of so many different dimensions and sizes. These start from 240P to 2160P. The smallest dimension of YouTube videos is 426 by 240 pixels. However, the largest dimensions may go till 3840 by 2160 pixels. YouTube allows all the video dimensions between these ranges. The most accurate YouTube dimension is 1920 by 1080 pixels. The guidelines that are followed on YouTube videos are pretty clear. You can get the quality of 4K if you go for the highest dimension and the quality decreases as you decrease the dimension of your video.

02Ways to Change YouTube Video Sizes

As a YouTube user, you have the option to change the video sizes and resolution so that you can get a vivid viewing experience of your videos. This may also boost the audience number on your videos. To change the video size of YouTube, you will just need to follow some simple steps that are mentioned here:

Step 1: First of all, you will have to open the video whose size you want to change. After this you will have to open the setting option from the icons that are displayed below the video.

Step 2: After opening the settings icon, you will find the option of quality. Choose that option and there you will see a list of dimensions amongst which you have to choose the one in which you wish to put your video. For example it may be 720p or less and more.

Step 3: As soon you choose the dimension or resolution the next step you have to do is go for it and click on save option and your video size is changed.

03How to Record YouTube Videos with the Right Dimensions

As you know the most familiar YouTube video aspect ratio is 16:9, so the videos cannot be created in the vertical mode. Keep in mind that you create the videos in horizontal mode. This will look professional as well as will boost your video quality too. Also it is worth considering that the video dimensions matter a lot when you are creating the videos. Do consider the device that you are using to create the video as many devices can create the videos in the highest resolution possible.

You must also know that videos with higher dimension and resolution need more space so before making the videos do have a check on your storage space too. It is also a good idea to maintain the balance between high quality videos and your storage space.

04How to Create YouTube Thumbnails That Get More Clicks

Every video creator wishes that his videos get more views. This is only possible when you will have excellent and engaging thumbnails so that they get more clicks. Here are some ideas that you can opt for your video thumbnail in order to get it more audience and views:

● Go for video still: It will be an interesting idea to add video still to your YouTube videos. By doing so you can give your audience an excitement about what they are going to experience. Video still can do the work of giving a glance to your audience and afterwards if they will see the similar things then they will be satisfied about what your deliver to them.

● Boost curiosity: sparking curiosity in your audience is another way to get more clicks on your videos thumbnails. Being curious about a particular topic makes the viewer stay up to the end. Suppose that if you pass the same message that they can easily guess then they will lose interest in your video. Try to have some spark of curiosity in the videos which will make them more engaging.

● Perk of using contrasting colors: As far YouTube videos are concerned using colors is neglected but it can be a perk to your videos and thumbnails. You can use colors to make your videos look notable and eye-catching and also suiting the YouTube platform. Colors are powerful to draw your audience’s attention but for making it hold you will have to add other elements also.

● Using the correct tools: Without proper editing, video creation is of no use. You will need to edit your videos wisely and make sure to add sparking elements to them. You may get many tools like Filmora, which can do the desired work for you. Choosing w**Wondershare Filmora Video Editor ** can be beneficial for you as you will get so many extraordinary features in this tool. Features of Filmora tool are as follows:

● This tool allows you to choose amongst several formats with a number of editing options.

● You can get a proper storage for your videos so that you need not to worry about the storage in your device.

● Videos created by this tool are of high quality and also you can create them in highest resolutions.

● You can use the feature of removing background sound and music to make your videos more appreciable.

● There are 100 layers of media to create amazing videos here.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● YouTube has the second largest audience when it comes to any social media platform. This is the reason why branding your products here is a worth investing idea.

● As each platform have different technical requirements so as YouTube. There are several things to consider while creating video to upload on YouTube. These things include correct size and dimensions, YouTube video ratio, accuratesounds, etc.

● To boost the brand and market value, these technical requirements play an important role. To meet these requirements, various tools like Filmora, etc. are used. These tools make the videos more engaging and impressive so that it can make a reach to larger audience.

Try It Free Try It Free

The aspect ratio gets changed for different social media platforms. YouTube aspect ratio is quite different from others and here is all that you must know about it.

In this article

01 [How Different YouTube Aspect Ratio Affect Your Video Style ](#Part 1)

02 [How to Make Your Videos Look Their Best?](#Part 2)

Part 1 Is 18:9 the BEST Aspect Ratio for YouTube?

YouTube is considered to be a wider platform than those others are. Moreover, people get each type of video here and this is the reason why it becomes the best platform to make a reach to massive audience and promote your brand. However, it is worth considering having a proper YouTube video size ratio.

01How to Change Aspect Ratio to 18:9 for BETTER Videos

02What Is the Best Size For a YouTube Video/YouTube Image Sizes?

It is important to know that the YouTube ratio for videos and images may vary. However, the size is not only meant by the dimensions. Resolution and aspect ratio are also equally important for having the perfect size of the video and images. When you talk about the videos, the best dimension and resolution is considered to be 1080 by 1920p. Similarly, the aspect ratio for these videos is 16:When you create short video on YouTube then this youtube shorts aspect ratio remains the same because videos in this resolution and aspect ratio perform the best as they are in full HD.

Talking about videos, YouTube images cannot be neglected. If you will not follow the recommended size of YouTube images then you may have to face issues in posting them. YouTube images are at best when they are posted in the perfect size. Banner images on YouTube must be posted in the size of 2560 by 1440 pixels. Size of images may also change depending on the device that you are using. This can be different on desktops and tablets accordingly. On desktops, the size is 2560 by 423 and on tablets, the size becomes 1855 by 423.

03What Is the Best Frame Rate For a YouTube Video?

Frame rate is another important aspect to focus on when you are taking about posting content on YouTube. This is so important because without frame rate your video will not get the desired quality. It is must to know thing that video which you are posting must be in the actual and same frame rate in which it has been recorded. The most common frame rates for YouTube videos are 24, 48, 30, 25 and 60. However you can post the videos in any other frame rate but these are recommended the most.

It is equally important to deinterlace the content before you are posting it. This means if your video has 1080i60p and you want to convert it into 1080i30p then you will need to change the frame rate first.

Part 2 How to Make Your Videos Look Their Best?

01The Right YouTube Dimensions

You can upload videos of so many different dimensions and sizes. These start from 240P to 2160P. The smallest dimension of YouTube videos is 426 by 240 pixels. However, the largest dimensions may go till 3840 by 2160 pixels. YouTube allows all the video dimensions between these ranges. The most accurate YouTube dimension is 1920 by 1080 pixels. The guidelines that are followed on YouTube videos are pretty clear. You can get the quality of 4K if you go for the highest dimension and the quality decreases as you decrease the dimension of your video.

02Ways to Change YouTube Video Sizes

As a YouTube user, you have the option to change the video sizes and resolution so that you can get a vivid viewing experience of your videos. This may also boost the audience number on your videos. To change the video size of YouTube, you will just need to follow some simple steps that are mentioned here:

Step 1: First of all, you will have to open the video whose size you want to change. After this you will have to open the setting option from the icons that are displayed below the video.

Step 2: After opening the settings icon, you will find the option of quality. Choose that option and there you will see a list of dimensions amongst which you have to choose the one in which you wish to put your video. For example it may be 720p or less and more.

Step 3: As soon you choose the dimension or resolution the next step you have to do is go for it and click on save option and your video size is changed.

03How to Record YouTube Videos with the Right Dimensions

As you know the most familiar YouTube video aspect ratio is 16:9, so the videos cannot be created in the vertical mode. Keep in mind that you create the videos in horizontal mode. This will look professional as well as will boost your video quality too. Also it is worth considering that the video dimensions matter a lot when you are creating the videos. Do consider the device that you are using to create the video as many devices can create the videos in the highest resolution possible.

You must also know that videos with higher dimension and resolution need more space so before making the videos do have a check on your storage space too. It is also a good idea to maintain the balance between high quality videos and your storage space.

04How to Create YouTube Thumbnails That Get More Clicks

Every video creator wishes that his videos get more views. This is only possible when you will have excellent and engaging thumbnails so that they get more clicks. Here are some ideas that you can opt for your video thumbnail in order to get it more audience and views:

● Go for video still: It will be an interesting idea to add video still to your YouTube videos. By doing so you can give your audience an excitement about what they are going to experience. Video still can do the work of giving a glance to your audience and afterwards if they will see the similar things then they will be satisfied about what your deliver to them.

● Boost curiosity: sparking curiosity in your audience is another way to get more clicks on your videos thumbnails. Being curious about a particular topic makes the viewer stay up to the end. Suppose that if you pass the same message that they can easily guess then they will lose interest in your video. Try to have some spark of curiosity in the videos which will make them more engaging.

● Perk of using contrasting colors: As far YouTube videos are concerned using colors is neglected but it can be a perk to your videos and thumbnails. You can use colors to make your videos look notable and eye-catching and also suiting the YouTube platform. Colors are powerful to draw your audience’s attention but for making it hold you will have to add other elements also.

● Using the correct tools: Without proper editing, video creation is of no use. You will need to edit your videos wisely and make sure to add sparking elements to them. You may get many tools like Filmora, which can do the desired work for you. Choosing w**Wondershare Filmora Video Editor ** can be beneficial for you as you will get so many extraordinary features in this tool. Features of Filmora tool are as follows:

● This tool allows you to choose amongst several formats with a number of editing options.

● You can get a proper storage for your videos so that you need not to worry about the storage in your device.

● Videos created by this tool are of high quality and also you can create them in highest resolutions.

● You can use the feature of removing background sound and music to make your videos more appreciable.

● There are 100 layers of media to create amazing videos here.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● YouTube has the second largest audience when it comes to any social media platform. This is the reason why branding your products here is a worth investing idea.

● As each platform have different technical requirements so as YouTube. There are several things to consider while creating video to upload on YouTube. These things include correct size and dimensions, YouTube video ratio, accuratesounds, etc.

● To boost the brand and market value, these technical requirements play an important role. To meet these requirements, various tools like Filmora, etc. are used. These tools make the videos more engaging and impressive so that it can make a reach to larger audience.

Try It Free Try It Free

The aspect ratio gets changed for different social media platforms. YouTube aspect ratio is quite different from others and here is all that you must know about it.

In this article

01 [How Different YouTube Aspect Ratio Affect Your Video Style ](#Part 1)

02 [How to Make Your Videos Look Their Best?](#Part 2)

Part 1 Is 18:9 the BEST Aspect Ratio for YouTube?

YouTube is considered to be a wider platform than those others are. Moreover, people get each type of video here and this is the reason why it becomes the best platform to make a reach to massive audience and promote your brand. However, it is worth considering having a proper YouTube video size ratio.

01How to Change Aspect Ratio to 18:9 for BETTER Videos

02What Is the Best Size For a YouTube Video/YouTube Image Sizes?

It is important to know that the YouTube ratio for videos and images may vary. However, the size is not only meant by the dimensions. Resolution and aspect ratio are also equally important for having the perfect size of the video and images. When you talk about the videos, the best dimension and resolution is considered to be 1080 by 1920p. Similarly, the aspect ratio for these videos is 16:When you create short video on YouTube then this youtube shorts aspect ratio remains the same because videos in this resolution and aspect ratio perform the best as they are in full HD.

Talking about videos, YouTube images cannot be neglected. If you will not follow the recommended size of YouTube images then you may have to face issues in posting them. YouTube images are at best when they are posted in the perfect size. Banner images on YouTube must be posted in the size of 2560 by 1440 pixels. Size of images may also change depending on the device that you are using. This can be different on desktops and tablets accordingly. On desktops, the size is 2560 by 423 and on tablets, the size becomes 1855 by 423.

03What Is the Best Frame Rate For a YouTube Video?

Frame rate is another important aspect to focus on when you are taking about posting content on YouTube. This is so important because without frame rate your video will not get the desired quality. It is must to know thing that video which you are posting must be in the actual and same frame rate in which it has been recorded. The most common frame rates for YouTube videos are 24, 48, 30, 25 and 60. However you can post the videos in any other frame rate but these are recommended the most.

It is equally important to deinterlace the content before you are posting it. This means if your video has 1080i60p and you want to convert it into 1080i30p then you will need to change the frame rate first.

Part 2 How to Make Your Videos Look Their Best?

01The Right YouTube Dimensions

You can upload videos of so many different dimensions and sizes. These start from 240P to 2160P. The smallest dimension of YouTube videos is 426 by 240 pixels. However, the largest dimensions may go till 3840 by 2160 pixels. YouTube allows all the video dimensions between these ranges. The most accurate YouTube dimension is 1920 by 1080 pixels. The guidelines that are followed on YouTube videos are pretty clear. You can get the quality of 4K if you go for the highest dimension and the quality decreases as you decrease the dimension of your video.

02Ways to Change YouTube Video Sizes

As a YouTube user, you have the option to change the video sizes and resolution so that you can get a vivid viewing experience of your videos. This may also boost the audience number on your videos. To change the video size of YouTube, you will just need to follow some simple steps that are mentioned here:

Step 1: First of all, you will have to open the video whose size you want to change. After this you will have to open the setting option from the icons that are displayed below the video.

Step 2: After opening the settings icon, you will find the option of quality. Choose that option and there you will see a list of dimensions amongst which you have to choose the one in which you wish to put your video. For example it may be 720p or less and more.

Step 3: As soon you choose the dimension or resolution the next step you have to do is go for it and click on save option and your video size is changed.

03How to Record YouTube Videos with the Right Dimensions

As you know the most familiar YouTube video aspect ratio is 16:9, so the videos cannot be created in the vertical mode. Keep in mind that you create the videos in horizontal mode. This will look professional as well as will boost your video quality too. Also it is worth considering that the video dimensions matter a lot when you are creating the videos. Do consider the device that you are using to create the video as many devices can create the videos in the highest resolution possible.

You must also know that videos with higher dimension and resolution need more space so before making the videos do have a check on your storage space too. It is also a good idea to maintain the balance between high quality videos and your storage space.

04How to Create YouTube Thumbnails That Get More Clicks

Every video creator wishes that his videos get more views. This is only possible when you will have excellent and engaging thumbnails so that they get more clicks. Here are some ideas that you can opt for your video thumbnail in order to get it more audience and views:

● Go for video still: It will be an interesting idea to add video still to your YouTube videos. By doing so you can give your audience an excitement about what they are going to experience. Video still can do the work of giving a glance to your audience and afterwards if they will see the similar things then they will be satisfied about what your deliver to them.

● Boost curiosity: sparking curiosity in your audience is another way to get more clicks on your videos thumbnails. Being curious about a particular topic makes the viewer stay up to the end. Suppose that if you pass the same message that they can easily guess then they will lose interest in your video. Try to have some spark of curiosity in the videos which will make them more engaging.

● Perk of using contrasting colors: As far YouTube videos are concerned using colors is neglected but it can be a perk to your videos and thumbnails. You can use colors to make your videos look notable and eye-catching and also suiting the YouTube platform. Colors are powerful to draw your audience’s attention but for making it hold you will have to add other elements also.

● Using the correct tools: Without proper editing, video creation is of no use. You will need to edit your videos wisely and make sure to add sparking elements to them. You may get many tools like Filmora, which can do the desired work for you. Choosing w**Wondershare Filmora Video Editor ** can be beneficial for you as you will get so many extraordinary features in this tool. Features of Filmora tool are as follows:

● This tool allows you to choose amongst several formats with a number of editing options.

● You can get a proper storage for your videos so that you need not to worry about the storage in your device.

● Videos created by this tool are of high quality and also you can create them in highest resolutions.

● You can use the feature of removing background sound and music to make your videos more appreciable.

● There are 100 layers of media to create amazing videos here.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● YouTube has the second largest audience when it comes to any social media platform. This is the reason why branding your products here is a worth investing idea.

● As each platform have different technical requirements so as YouTube. There are several things to consider while creating video to upload on YouTube. These things include correct size and dimensions, YouTube video ratio, accuratesounds, etc.

● To boost the brand and market value, these technical requirements play an important role. To meet these requirements, various tools like Filmora, etc. are used. These tools make the videos more engaging and impressive so that it can make a reach to larger audience.

Try It Free Try It Free

The aspect ratio gets changed for different social media platforms. YouTube aspect ratio is quite different from others and here is all that you must know about it.

In this article

01 [How Different YouTube Aspect Ratio Affect Your Video Style ](#Part 1)

02 [How to Make Your Videos Look Their Best?](#Part 2)

Part 1 Is 18:9 the BEST Aspect Ratio for YouTube?

YouTube is considered to be a wider platform than those others are. Moreover, people get each type of video here and this is the reason why it becomes the best platform to make a reach to massive audience and promote your brand. However, it is worth considering having a proper YouTube video size ratio.

01How to Change Aspect Ratio to 18:9 for BETTER Videos

02What Is the Best Size For a YouTube Video/YouTube Image Sizes?

It is important to know that the YouTube ratio for videos and images may vary. However, the size is not only meant by the dimensions. Resolution and aspect ratio are also equally important for having the perfect size of the video and images. When you talk about the videos, the best dimension and resolution is considered to be 1080 by 1920p. Similarly, the aspect ratio for these videos is 16:When you create short video on YouTube then this youtube shorts aspect ratio remains the same because videos in this resolution and aspect ratio perform the best as they are in full HD.

Talking about videos, YouTube images cannot be neglected. If you will not follow the recommended size of YouTube images then you may have to face issues in posting them. YouTube images are at best when they are posted in the perfect size. Banner images on YouTube must be posted in the size of 2560 by 1440 pixels. Size of images may also change depending on the device that you are using. This can be different on desktops and tablets accordingly. On desktops, the size is 2560 by 423 and on tablets, the size becomes 1855 by 423.

03What Is the Best Frame Rate For a YouTube Video?

Frame rate is another important aspect to focus on when you are taking about posting content on YouTube. This is so important because without frame rate your video will not get the desired quality. It is must to know thing that video which you are posting must be in the actual and same frame rate in which it has been recorded. The most common frame rates for YouTube videos are 24, 48, 30, 25 and 60. However you can post the videos in any other frame rate but these are recommended the most.

It is equally important to deinterlace the content before you are posting it. This means if your video has 1080i60p and you want to convert it into 1080i30p then you will need to change the frame rate first.

Part 2 How to Make Your Videos Look Their Best?

01The Right YouTube Dimensions

You can upload videos of so many different dimensions and sizes. These start from 240P to 2160P. The smallest dimension of YouTube videos is 426 by 240 pixels. However, the largest dimensions may go till 3840 by 2160 pixels. YouTube allows all the video dimensions between these ranges. The most accurate YouTube dimension is 1920 by 1080 pixels. The guidelines that are followed on YouTube videos are pretty clear. You can get the quality of 4K if you go for the highest dimension and the quality decreases as you decrease the dimension of your video.

02Ways to Change YouTube Video Sizes

As a YouTube user, you have the option to change the video sizes and resolution so that you can get a vivid viewing experience of your videos. This may also boost the audience number on your videos. To change the video size of YouTube, you will just need to follow some simple steps that are mentioned here:

Step 1: First of all, you will have to open the video whose size you want to change. After this you will have to open the setting option from the icons that are displayed below the video.

Step 2: After opening the settings icon, you will find the option of quality. Choose that option and there you will see a list of dimensions amongst which you have to choose the one in which you wish to put your video. For example it may be 720p or less and more.

Step 3: As soon you choose the dimension or resolution the next step you have to do is go for it and click on save option and your video size is changed.

03How to Record YouTube Videos with the Right Dimensions

As you know the most familiar YouTube video aspect ratio is 16:9, so the videos cannot be created in the vertical mode. Keep in mind that you create the videos in horizontal mode. This will look professional as well as will boost your video quality too. Also it is worth considering that the video dimensions matter a lot when you are creating the videos. Do consider the device that you are using to create the video as many devices can create the videos in the highest resolution possible.

You must also know that videos with higher dimension and resolution need more space so before making the videos do have a check on your storage space too. It is also a good idea to maintain the balance between high quality videos and your storage space.

04How to Create YouTube Thumbnails That Get More Clicks

Every video creator wishes that his videos get more views. This is only possible when you will have excellent and engaging thumbnails so that they get more clicks. Here are some ideas that you can opt for your video thumbnail in order to get it more audience and views:

● Go for video still: It will be an interesting idea to add video still to your YouTube videos. By doing so you can give your audience an excitement about what they are going to experience. Video still can do the work of giving a glance to your audience and afterwards if they will see the similar things then they will be satisfied about what your deliver to them.

● Boost curiosity: sparking curiosity in your audience is another way to get more clicks on your videos thumbnails. Being curious about a particular topic makes the viewer stay up to the end. Suppose that if you pass the same message that they can easily guess then they will lose interest in your video. Try to have some spark of curiosity in the videos which will make them more engaging.

● Perk of using contrasting colors: As far YouTube videos are concerned using colors is neglected but it can be a perk to your videos and thumbnails. You can use colors to make your videos look notable and eye-catching and also suiting the YouTube platform. Colors are powerful to draw your audience’s attention but for making it hold you will have to add other elements also.

● Using the correct tools: Without proper editing, video creation is of no use. You will need to edit your videos wisely and make sure to add sparking elements to them. You may get many tools like Filmora, which can do the desired work for you. Choosing w**Wondershare Filmora Video Editor ** can be beneficial for you as you will get so many extraordinary features in this tool. Features of Filmora tool are as follows:

● This tool allows you to choose amongst several formats with a number of editing options.

● You can get a proper storage for your videos so that you need not to worry about the storage in your device.

● Videos created by this tool are of high quality and also you can create them in highest resolutions.

● You can use the feature of removing background sound and music to make your videos more appreciable.

● There are 100 layers of media to create amazing videos here.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● YouTube has the second largest audience when it comes to any social media platform. This is the reason why branding your products here is a worth investing idea.

● As each platform have different technical requirements so as YouTube. There are several things to consider while creating video to upload on YouTube. These things include correct size and dimensions, YouTube video ratio, accuratesounds, etc.

● To boost the brand and market value, these technical requirements play an important role. To meet these requirements, various tools like Filmora, etc. are used. These tools make the videos more engaging and impressive so that it can make a reach to larger audience.

Facebook Video Like a Pro: Aspect Ratio Secrets Revealed

The Only Guide Facebook Video Aspect Ratios you’ll Ever Need to Know

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Best Free Video Shrinking Software for Windows 10 This Year

9 Best Free Video Compressors for Windows 10

Ollie Mattison

Mar 27, 2024• Proven solutions

The size of the videos you capture with your Smartphone or digital camera can sometimes be just too large for online use. Videos recorded in Full HD or 4K resolutions can take hours to upload to any of the video file hosting services and they often exceed the video size limitations on social media networks.

PC owners who often upload video content to their social media accounts or run a YouTube channel can easily compress their footage on Windows 10. There are a number of options that enable you to reduce the size of a video on the latest version of the Windows OS, but which one you are going to choose depends on a number of factors that range from your preferred method of reducing a video file’s size to how fast the compression process is.

In this article, we are going to take you through nine best free video compressors for Windows 10 and help you discover the one you feel comfortable using.

• Part 1: 9 Best Free Video Compressors for Windows 10
• Part 2: How Does Video Compression Work?
• Part 3: Commonly used Video Compression Methods

The 9 Best Free Video Compressors for Windows 10

You don’t need any video editing experience to compress videos with each of the free video compressors for Windows 10 we featured in this article. Before you opt for one free video compressor or the other you must first make sure that its file compression capabilities meet your demands. So, let’s take a look at the 9 best free video compressors for Windows 10.

1.Filmora - [Free trial and Paid subscription]

If you want to reduce video file size without losing video quality, Filmora can help you reduce video size when you are exporting video. You can choose the different video bitrate, format and quality to reduce video file size. Key features of Wondershare Filmora are listed below.

• Cut off your unwanted segments of a video file.
• Enables you to change video resolution, bit rate and frame rate.
• Convert videos to other formats with smaller size.
• Easily share on YouTube or burn a DVD collection.
• Supported OS: Windows & Mac.

To learn step by step guide, you can refer to this page: Compress a Video with Filmora

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/export-video-filmora.jpg )

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.12 or later

Secure Download

2.Photos App

The Windows 10’s native Photos App offers a broad spectrum of photo and video editing tools that can be used even by novice photo and video editors. Besides the standard photo editing features that enable you to enhance your photos in just a few clicks, the Photos App also lets you trim, merge or add text overlays and filters to your videos.

In order to compress a video file with the Photos App, you need to create a new project by clicking on the New Video drop-down menu and selecting the New Video Project option. You can then import the video clips you want to compress to the project you created and perform all other video editing tasks you want.

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/windows10-photos-app-compress-video-size.jpg )

When done, you should click on the Finish video button and choose from Small, Medium or Large output video size before you start the video exporting. The only downside is that you cannot choose the file format of the video you’re exporting from the Photos App. Even so, you can compress MP4 videos to a smaller size with the Photos App for free, which makes it useful if you want to quickly compress a video before sharing it on social media.

3.VLC

This is probably one of the **best open-source media players **ever created because it supports all video file formats. Besides video playback capabilities, VLC also offers a number of video editing features that can help you remove unwanted parts of video clips or apply filters and effects. There are three different ways to compress a video in VLC.

You can either convert a file by changing its output file format, adjusting the bitrate and the frame rate or by cropping and recording segments of the video clip you want to compress.

The fastest and easiest way to reduce a video’s size in VCL is to change its file format. You can do this by clicking on the Convert/Save option in the Media menu. You can then select one of the available profile presets from the Profile drop-down menu and select the option that is best suited for the context in which the video is going to be used. Optionally, you can click on the Settings icon next to the Profile drop-down menu in case you would like to adjust a video’s resolution manually.

4.Freemake Video Converter

Freemake Video Converter is compatible with all versions of the Windows OS that were released since 2006, which makes it one of the best free video compressors for Windows 10. It supports more than five hundred video file formats, and it lets you turn photos and audio files into videos.

![Freemake video

converter compress video interface ](https://images.wondershare.com/filmora/article-images/freemake-video-converter-compress-video.jpg )

After you install and run the Freemake Video Converter you should import a video into the application by clicking on the +Video icon. You can then pick the output format as well as specify the custom size limit and click OK to confirm the changes. You can then complete the file conversion process by clicking on the Convert button.

In addition, Freemake Video Converter offers batch conversion features and enables you to convert multiple files simultaneously. You can also use this Windows-based file converter to compress Full HD and 4K video files without any quality loss.

5.HandBrake Video Transcoder

If you are looking for an open-source video compressor that is compatible with macOS, Windows 10 and Linux operating systems, then you shouldn’t look much further than HandBrake Video Transcoder. The best part is that you can compress a video file in just a few clicks with the open-source video transcoder. There are hundreds of built-in device presets to choose from, which enables you to optimize your videos for display on different devices.

All you have to do is import one or more video clips into HandBrake Video Transcoder and then change its output file format to MP4. Afterward, you should head over to the Dimensions tab and set the size of the compressed video manually. Switch to the Video tab to select the new video encoder preset and click on the Start button to begin compressing your videos. The Handbrake Video Transcoder’s batch conversion features allow you to reduce the size of multiple videos at the same time. However, you can only export the videos you compress with HandBrake Video Transcoder as MP4 and MKV files.

6.AnyVideo Converter

PC owners can reduce the size of their videos with AnyVideo Converter regardless of the version of the Windows OS they have because the file compression software is compatible with Windows XP and all later versions of the OS. Shrinking videos , you downloaded from YouTube, Facebook, Vimeo, and more than a hundred other online destinations is a quick and simple process that can be completed in just a few minutes.

Simply import the video you want to compress into the AnyVideo Converter and adjust the video conversion settings. Even though the file conversion is fast, the software retains the high quality of all videos you compress. Besides offering a huge selection of output video file formats, AnyVideo Converter also allows its users to choose the output device for which they want to optimize their video. In addition, you can use AnyVideo’s video editing tools to add subtitles, trim, rotate or apply visual effects to the videos whose size you’re reducing.

7.Miro Video Converter

Miro is one of the easiest video converters for Windows 10, which is free. The reason for such adoration is that the software has a simple drag and drop option. Additionally, the app is installable on Mac operating systems too.

Like most tools, Miro Video Converter gives you two compression options. You can compress the video by choosing customized settings or selecting different formats (the one that compresses the video to its minimum). Besides, this tool allows you to do bulk video conversion by choosing a standard format.

To compress a video through Miro, install the program on your PC and open it. Drag and drop the video to Miro’s interface, or simply choose the folder location where the video is present. Then click on the “Format” tab and choose “MP4” (feel free to select the format of your choice). Finally, click on the “Convert” button.

You can expect a 1MB video file to be compressed to 230KB after choosing the MP4 format. However, this conversion difference isn’t fixed. The idea of informing you about this video size gap is to help you understand how great Miro works with video compression.

8.VSDC Video Converter

VSDC Video Converter is an open-source video compression tool available for free. The program supports all major video formats, including MP4 and AVI. Likewise, it works supports all Windows operating systems. It also has several other features, like a built-in editor to delete, split, and merge files. Advanced presets for exporting your videos in popular devices and formats. Furthermore, you can also save individual video frames or audio tracks.

To compress the video, you first need to download the VSDC Video Converter and install it on your PC. Once done, open the software and click on the “Formats” tab. Next, click on the “PC” tab to upload your file. Then, click on the “To” AVI, MPG, MOV, etc. Next, select the quality from the dropdown menu and begin the conversion. Keep in mind that video compression depends on your selected quality.

VSDC Video Converter is a great tool for converting heavy video files into compressed versions. You can also play around with other options before compressing the files. For instance, you can crop the video before compressing it to any quality.

9.XMedia Recode

XMedia Recode is a free video compressor. The software is downloadable on Windows 7, 8, 8.1, and 10. It supports many video formats, including some of the rarest ones, like VP9 and . It is because to ensure that videos are compressed as small as possible.

Besides the video compression feature, XMedia Recode also offers several beneficial options, such as audio and video bitrate adjustments, scaling, fps, and frame size. Also, there are many other video editing features, including cropping, rotating, and more.

You will find the interface confusing if you use XMedia Recode for the first time. The most common problem is that new users cannot click the “Encode” button to begin the video conversion process, as they don’t choose the “Add to Queue” button. So here’s what you need to do to compress your video for free in Windows 10 with XMedia Recode.

After downloading and installing XMedia Recode on your computer, choose the “File” option and select “Open File” to add the video you want to compress. Then, click on the “Format” tab and choose the target profile or output format. Next, click on the “Video” tab, and select “Copy” or “Convert” from the “Mode” dropdown menu. Lastly, click on the “Add to Queue” button on the top menu and click on the “Encode” button.

If you followed the above steps correctly, the “Encode” button should be activated. Also, we recommend selecting the “Copy” option from the “Mode” menu. Why so? It is because it will compress the file without losing the quality. However, if you desire to convert it without fearing the quality disruption, you can choose the “Convert” option.

Part 2: How Does Video Compression Work?

Unless you are recording your footage on professional video cameras, chances are that your video clips are already compressed by the time you transfer them to a PC computer and import them into video compression software. Most consumer-level video recording devices are relying on codecs to compress videos while the recording is still in progress.

Codecs can either be lossless or lossy, depending on the method utilized to load or discard information that doesn’t change during a recording. The lossy codec formats reduce the size of a video file considerably but they lower the video’s quality, which is why it is better to use lossless codecs if you are recording videos for YouTube and other social media platforms.

Part 3: What are the Most Common Video Compression and File Size Reduction Methods Utilized by Video Compression Apps?

After the video recording process is completed there a number of methods you can use to reduce the size of the file you created. The fastest and the easiest way to compress a video is to change its resolution. So, if you shot a video in 4K resolution changing its resolution to Full HD will reduce its size.

Most video compressor apps offer preset output video resolutions and allow you to change the resolution value manually. Moreover, changing the file format of a video can also lower its size, but if you opt for this method you won’t be able to control how much your videos are going to be compressed.

Besides resolution reduction, you can also lower a video’s bitrate and frame rate. As youreduce the number of frames that are displayed every second the size of a video file also shrinks. However, the quality of the video is going to drop as you reduce the number of frames that are displayed each second.

Probably the best way to keep your video files under a certain size limit is to shorten their duration . Trimming or cutting out all the parts of a video clip can help you shrink its size, which makes it easier to upload to YouTube or any other social media platform that supports video content.

Conclusion

Compressing video files on Windows 10 is a simple process regardless of the video compressor app you choose. However, the number of the video compression tool you’ll have at your disposal can impact the quality of the output video. That’s why you have to pick a free video compressor for Windows 10 that caters to all your needs. Which of the five free video compressors for Windows 10 we covered in this article are you going to choose? Leave a comment and let us know.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The size of the videos you capture with your Smartphone or digital camera can sometimes be just too large for online use. Videos recorded in Full HD or 4K resolutions can take hours to upload to any of the video file hosting services and they often exceed the video size limitations on social media networks.

PC owners who often upload video content to their social media accounts or run a YouTube channel can easily compress their footage on Windows 10. There are a number of options that enable you to reduce the size of a video on the latest version of the Windows OS, but which one you are going to choose depends on a number of factors that range from your preferred method of reducing a video file’s size to how fast the compression process is.

In this article, we are going to take you through nine best free video compressors for Windows 10 and help you discover the one you feel comfortable using.

• Part 1: 9 Best Free Video Compressors for Windows 10
• Part 2: How Does Video Compression Work?
• Part 3: Commonly used Video Compression Methods

The 9 Best Free Video Compressors for Windows 10

You don’t need any video editing experience to compress videos with each of the free video compressors for Windows 10 we featured in this article. Before you opt for one free video compressor or the other you must first make sure that its file compression capabilities meet your demands. So, let’s take a look at the 9 best free video compressors for Windows 10.

1.Filmora - [Free trial and Paid subscription]

If you want to reduce video file size without losing video quality, Filmora can help you reduce video size when you are exporting video. You can choose the different video bitrate, format and quality to reduce video file size. Key features of Wondershare Filmora are listed below.

• Cut off your unwanted segments of a video file.
• Enables you to change video resolution, bit rate and frame rate.
• Convert videos to other formats with smaller size.
• Easily share on YouTube or burn a DVD collection.
• Supported OS: Windows & Mac.

To learn step by step guide, you can refer to this page: Compress a Video with Filmora

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/export-video-filmora.jpg )

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.12 or later

Secure Download

2.Photos App

The Windows 10’s native Photos App offers a broad spectrum of photo and video editing tools that can be used even by novice photo and video editors. Besides the standard photo editing features that enable you to enhance your photos in just a few clicks, the Photos App also lets you trim, merge or add text overlays and filters to your videos.

In order to compress a video file with the Photos App, you need to create a new project by clicking on the New Video drop-down menu and selecting the New Video Project option. You can then import the video clips you want to compress to the project you created and perform all other video editing tasks you want.

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/windows10-photos-app-compress-video-size.jpg )

When done, you should click on the Finish video button and choose from Small, Medium or Large output video size before you start the video exporting. The only downside is that you cannot choose the file format of the video you’re exporting from the Photos App. Even so, you can compress MP4 videos to a smaller size with the Photos App for free, which makes it useful if you want to quickly compress a video before sharing it on social media.

3.VLC

This is probably one of the **best open-source media players **ever created because it supports all video file formats. Besides video playback capabilities, VLC also offers a number of video editing features that can help you remove unwanted parts of video clips or apply filters and effects. There are three different ways to compress a video in VLC.

You can either convert a file by changing its output file format, adjusting the bitrate and the frame rate or by cropping and recording segments of the video clip you want to compress.

The fastest and easiest way to reduce a video’s size in VCL is to change its file format. You can do this by clicking on the Convert/Save option in the Media menu. You can then select one of the available profile presets from the Profile drop-down menu and select the option that is best suited for the context in which the video is going to be used. Optionally, you can click on the Settings icon next to the Profile drop-down menu in case you would like to adjust a video’s resolution manually.

4.Freemake Video Converter

Freemake Video Converter is compatible with all versions of the Windows OS that were released since 2006, which makes it one of the best free video compressors for Windows 10. It supports more than five hundred video file formats, and it lets you turn photos and audio files into videos.

![Freemake video

converter compress video interface ](https://images.wondershare.com/filmora/article-images/freemake-video-converter-compress-video.jpg )

After you install and run the Freemake Video Converter you should import a video into the application by clicking on the +Video icon. You can then pick the output format as well as specify the custom size limit and click OK to confirm the changes. You can then complete the file conversion process by clicking on the Convert button.

In addition, Freemake Video Converter offers batch conversion features and enables you to convert multiple files simultaneously. You can also use this Windows-based file converter to compress Full HD and 4K video files without any quality loss.

5.HandBrake Video Transcoder

If you are looking for an open-source video compressor that is compatible with macOS, Windows 10 and Linux operating systems, then you shouldn’t look much further than HandBrake Video Transcoder. The best part is that you can compress a video file in just a few clicks with the open-source video transcoder. There are hundreds of built-in device presets to choose from, which enables you to optimize your videos for display on different devices.

All you have to do is import one or more video clips into HandBrake Video Transcoder and then change its output file format to MP4. Afterward, you should head over to the Dimensions tab and set the size of the compressed video manually. Switch to the Video tab to select the new video encoder preset and click on the Start button to begin compressing your videos. The Handbrake Video Transcoder’s batch conversion features allow you to reduce the size of multiple videos at the same time. However, you can only export the videos you compress with HandBrake Video Transcoder as MP4 and MKV files.

6.AnyVideo Converter

PC owners can reduce the size of their videos with AnyVideo Converter regardless of the version of the Windows OS they have because the file compression software is compatible with Windows XP and all later versions of the OS. Shrinking videos , you downloaded from YouTube, Facebook, Vimeo, and more than a hundred other online destinations is a quick and simple process that can be completed in just a few minutes.

Simply import the video you want to compress into the AnyVideo Converter and adjust the video conversion settings. Even though the file conversion is fast, the software retains the high quality of all videos you compress. Besides offering a huge selection of output video file formats, AnyVideo Converter also allows its users to choose the output device for which they want to optimize their video. In addition, you can use AnyVideo’s video editing tools to add subtitles, trim, rotate or apply visual effects to the videos whose size you’re reducing.

7.Miro Video Converter

Miro is one of the easiest video converters for Windows 10, which is free. The reason for such adoration is that the software has a simple drag and drop option. Additionally, the app is installable on Mac operating systems too.

Like most tools, Miro Video Converter gives you two compression options. You can compress the video by choosing customized settings or selecting different formats (the one that compresses the video to its minimum). Besides, this tool allows you to do bulk video conversion by choosing a standard format.

To compress a video through Miro, install the program on your PC and open it. Drag and drop the video to Miro’s interface, or simply choose the folder location where the video is present. Then click on the “Format” tab and choose “MP4” (feel free to select the format of your choice). Finally, click on the “Convert” button.

You can expect a 1MB video file to be compressed to 230KB after choosing the MP4 format. However, this conversion difference isn’t fixed. The idea of informing you about this video size gap is to help you understand how great Miro works with video compression.

8.VSDC Video Converter

VSDC Video Converter is an open-source video compression tool available for free. The program supports all major video formats, including MP4 and AVI. Likewise, it works supports all Windows operating systems. It also has several other features, like a built-in editor to delete, split, and merge files. Advanced presets for exporting your videos in popular devices and formats. Furthermore, you can also save individual video frames or audio tracks.

To compress the video, you first need to download the VSDC Video Converter and install it on your PC. Once done, open the software and click on the “Formats” tab. Next, click on the “PC” tab to upload your file. Then, click on the “To” AVI, MPG, MOV, etc. Next, select the quality from the dropdown menu and begin the conversion. Keep in mind that video compression depends on your selected quality.

VSDC Video Converter is a great tool for converting heavy video files into compressed versions. You can also play around with other options before compressing the files. For instance, you can crop the video before compressing it to any quality.

9.XMedia Recode

XMedia Recode is a free video compressor. The software is downloadable on Windows 7, 8, 8.1, and 10. It supports many video formats, including some of the rarest ones, like VP9 and . It is because to ensure that videos are compressed as small as possible.

Besides the video compression feature, XMedia Recode also offers several beneficial options, such as audio and video bitrate adjustments, scaling, fps, and frame size. Also, there are many other video editing features, including cropping, rotating, and more.

You will find the interface confusing if you use XMedia Recode for the first time. The most common problem is that new users cannot click the “Encode” button to begin the video conversion process, as they don’t choose the “Add to Queue” button. So here’s what you need to do to compress your video for free in Windows 10 with XMedia Recode.

After downloading and installing XMedia Recode on your computer, choose the “File” option and select “Open File” to add the video you want to compress. Then, click on the “Format” tab and choose the target profile or output format. Next, click on the “Video” tab, and select “Copy” or “Convert” from the “Mode” dropdown menu. Lastly, click on the “Add to Queue” button on the top menu and click on the “Encode” button.

If you followed the above steps correctly, the “Encode” button should be activated. Also, we recommend selecting the “Copy” option from the “Mode” menu. Why so? It is because it will compress the file without losing the quality. However, if you desire to convert it without fearing the quality disruption, you can choose the “Convert” option.

Part 2: How Does Video Compression Work?

Unless you are recording your footage on professional video cameras, chances are that your video clips are already compressed by the time you transfer them to a PC computer and import them into video compression software. Most consumer-level video recording devices are relying on codecs to compress videos while the recording is still in progress.

Codecs can either be lossless or lossy, depending on the method utilized to load or discard information that doesn’t change during a recording. The lossy codec formats reduce the size of a video file considerably but they lower the video’s quality, which is why it is better to use lossless codecs if you are recording videos for YouTube and other social media platforms.

Part 3: What are the Most Common Video Compression and File Size Reduction Methods Utilized by Video Compression Apps?

After the video recording process is completed there a number of methods you can use to reduce the size of the file you created. The fastest and the easiest way to compress a video is to change its resolution. So, if you shot a video in 4K resolution changing its resolution to Full HD will reduce its size.

Most video compressor apps offer preset output video resolutions and allow you to change the resolution value manually. Moreover, changing the file format of a video can also lower its size, but if you opt for this method you won’t be able to control how much your videos are going to be compressed.

Besides resolution reduction, you can also lower a video’s bitrate and frame rate. As youreduce the number of frames that are displayed every second the size of a video file also shrinks. However, the quality of the video is going to drop as you reduce the number of frames that are displayed each second.

Probably the best way to keep your video files under a certain size limit is to shorten their duration . Trimming or cutting out all the parts of a video clip can help you shrink its size, which makes it easier to upload to YouTube or any other social media platform that supports video content.

Conclusion

Compressing video files on Windows 10 is a simple process regardless of the video compressor app you choose. However, the number of the video compression tool you’ll have at your disposal can impact the quality of the output video. That’s why you have to pick a free video compressor for Windows 10 that caters to all your needs. Which of the five free video compressors for Windows 10 we covered in this article are you going to choose? Leave a comment and let us know.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The size of the videos you capture with your Smartphone or digital camera can sometimes be just too large for online use. Videos recorded in Full HD or 4K resolutions can take hours to upload to any of the video file hosting services and they often exceed the video size limitations on social media networks.

PC owners who often upload video content to their social media accounts or run a YouTube channel can easily compress their footage on Windows 10. There are a number of options that enable you to reduce the size of a video on the latest version of the Windows OS, but which one you are going to choose depends on a number of factors that range from your preferred method of reducing a video file’s size to how fast the compression process is.

In this article, we are going to take you through nine best free video compressors for Windows 10 and help you discover the one you feel comfortable using.

• Part 1: 9 Best Free Video Compressors for Windows 10
• Part 2: How Does Video Compression Work?
• Part 3: Commonly used Video Compression Methods

The 9 Best Free Video Compressors for Windows 10

You don’t need any video editing experience to compress videos with each of the free video compressors for Windows 10 we featured in this article. Before you opt for one free video compressor or the other you must first make sure that its file compression capabilities meet your demands. So, let’s take a look at the 9 best free video compressors for Windows 10.

1.Filmora - [Free trial and Paid subscription]

If you want to reduce video file size without losing video quality, Filmora can help you reduce video size when you are exporting video. You can choose the different video bitrate, format and quality to reduce video file size. Key features of Wondershare Filmora are listed below.

• Cut off your unwanted segments of a video file.
• Enables you to change video resolution, bit rate and frame rate.
• Convert videos to other formats with smaller size.
• Easily share on YouTube or burn a DVD collection.
• Supported OS: Windows & Mac.

To learn step by step guide, you can refer to this page: Compress a Video with Filmora

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/export-video-filmora.jpg )

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.12 or later

Secure Download

2.Photos App

The Windows 10’s native Photos App offers a broad spectrum of photo and video editing tools that can be used even by novice photo and video editors. Besides the standard photo editing features that enable you to enhance your photos in just a few clicks, the Photos App also lets you trim, merge or add text overlays and filters to your videos.

In order to compress a video file with the Photos App, you need to create a new project by clicking on the New Video drop-down menu and selecting the New Video Project option. You can then import the video clips you want to compress to the project you created and perform all other video editing tasks you want.

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/windows10-photos-app-compress-video-size.jpg )

When done, you should click on the Finish video button and choose from Small, Medium or Large output video size before you start the video exporting. The only downside is that you cannot choose the file format of the video you’re exporting from the Photos App. Even so, you can compress MP4 videos to a smaller size with the Photos App for free, which makes it useful if you want to quickly compress a video before sharing it on social media.

3.VLC

This is probably one of the **best open-source media players **ever created because it supports all video file formats. Besides video playback capabilities, VLC also offers a number of video editing features that can help you remove unwanted parts of video clips or apply filters and effects. There are three different ways to compress a video in VLC.

You can either convert a file by changing its output file format, adjusting the bitrate and the frame rate or by cropping and recording segments of the video clip you want to compress.

The fastest and easiest way to reduce a video’s size in VCL is to change its file format. You can do this by clicking on the Convert/Save option in the Media menu. You can then select one of the available profile presets from the Profile drop-down menu and select the option that is best suited for the context in which the video is going to be used. Optionally, you can click on the Settings icon next to the Profile drop-down menu in case you would like to adjust a video’s resolution manually.

4.Freemake Video Converter

Freemake Video Converter is compatible with all versions of the Windows OS that were released since 2006, which makes it one of the best free video compressors for Windows 10. It supports more than five hundred video file formats, and it lets you turn photos and audio files into videos.

![Freemake video

converter compress video interface ](https://images.wondershare.com/filmora/article-images/freemake-video-converter-compress-video.jpg )

After you install and run the Freemake Video Converter you should import a video into the application by clicking on the +Video icon. You can then pick the output format as well as specify the custom size limit and click OK to confirm the changes. You can then complete the file conversion process by clicking on the Convert button.

In addition, Freemake Video Converter offers batch conversion features and enables you to convert multiple files simultaneously. You can also use this Windows-based file converter to compress Full HD and 4K video files without any quality loss.

5.HandBrake Video Transcoder

If you are looking for an open-source video compressor that is compatible with macOS, Windows 10 and Linux operating systems, then you shouldn’t look much further than HandBrake Video Transcoder. The best part is that you can compress a video file in just a few clicks with the open-source video transcoder. There are hundreds of built-in device presets to choose from, which enables you to optimize your videos for display on different devices.

All you have to do is import one or more video clips into HandBrake Video Transcoder and then change its output file format to MP4. Afterward, you should head over to the Dimensions tab and set the size of the compressed video manually. Switch to the Video tab to select the new video encoder preset and click on the Start button to begin compressing your videos. The Handbrake Video Transcoder’s batch conversion features allow you to reduce the size of multiple videos at the same time. However, you can only export the videos you compress with HandBrake Video Transcoder as MP4 and MKV files.

6.AnyVideo Converter

PC owners can reduce the size of their videos with AnyVideo Converter regardless of the version of the Windows OS they have because the file compression software is compatible with Windows XP and all later versions of the OS. Shrinking videos , you downloaded from YouTube, Facebook, Vimeo, and more than a hundred other online destinations is a quick and simple process that can be completed in just a few minutes.

Simply import the video you want to compress into the AnyVideo Converter and adjust the video conversion settings. Even though the file conversion is fast, the software retains the high quality of all videos you compress. Besides offering a huge selection of output video file formats, AnyVideo Converter also allows its users to choose the output device for which they want to optimize their video. In addition, you can use AnyVideo’s video editing tools to add subtitles, trim, rotate or apply visual effects to the videos whose size you’re reducing.

7.Miro Video Converter

Miro is one of the easiest video converters for Windows 10, which is free. The reason for such adoration is that the software has a simple drag and drop option. Additionally, the app is installable on Mac operating systems too.

Like most tools, Miro Video Converter gives you two compression options. You can compress the video by choosing customized settings or selecting different formats (the one that compresses the video to its minimum). Besides, this tool allows you to do bulk video conversion by choosing a standard format.

To compress a video through Miro, install the program on your PC and open it. Drag and drop the video to Miro’s interface, or simply choose the folder location where the video is present. Then click on the “Format” tab and choose “MP4” (feel free to select the format of your choice). Finally, click on the “Convert” button.

You can expect a 1MB video file to be compressed to 230KB after choosing the MP4 format. However, this conversion difference isn’t fixed. The idea of informing you about this video size gap is to help you understand how great Miro works with video compression.

8.VSDC Video Converter

VSDC Video Converter is an open-source video compression tool available for free. The program supports all major video formats, including MP4 and AVI. Likewise, it works supports all Windows operating systems. It also has several other features, like a built-in editor to delete, split, and merge files. Advanced presets for exporting your videos in popular devices and formats. Furthermore, you can also save individual video frames or audio tracks.

To compress the video, you first need to download the VSDC Video Converter and install it on your PC. Once done, open the software and click on the “Formats” tab. Next, click on the “PC” tab to upload your file. Then, click on the “To” AVI, MPG, MOV, etc. Next, select the quality from the dropdown menu and begin the conversion. Keep in mind that video compression depends on your selected quality.

VSDC Video Converter is a great tool for converting heavy video files into compressed versions. You can also play around with other options before compressing the files. For instance, you can crop the video before compressing it to any quality.

9.XMedia Recode

XMedia Recode is a free video compressor. The software is downloadable on Windows 7, 8, 8.1, and 10. It supports many video formats, including some of the rarest ones, like VP9 and . It is because to ensure that videos are compressed as small as possible.

Besides the video compression feature, XMedia Recode also offers several beneficial options, such as audio and video bitrate adjustments, scaling, fps, and frame size. Also, there are many other video editing features, including cropping, rotating, and more.

You will find the interface confusing if you use XMedia Recode for the first time. The most common problem is that new users cannot click the “Encode” button to begin the video conversion process, as they don’t choose the “Add to Queue” button. So here’s what you need to do to compress your video for free in Windows 10 with XMedia Recode.

After downloading and installing XMedia Recode on your computer, choose the “File” option and select “Open File” to add the video you want to compress. Then, click on the “Format” tab and choose the target profile or output format. Next, click on the “Video” tab, and select “Copy” or “Convert” from the “Mode” dropdown menu. Lastly, click on the “Add to Queue” button on the top menu and click on the “Encode” button.

If you followed the above steps correctly, the “Encode” button should be activated. Also, we recommend selecting the “Copy” option from the “Mode” menu. Why so? It is because it will compress the file without losing the quality. However, if you desire to convert it without fearing the quality disruption, you can choose the “Convert” option.

Part 2: How Does Video Compression Work?

Unless you are recording your footage on professional video cameras, chances are that your video clips are already compressed by the time you transfer them to a PC computer and import them into video compression software. Most consumer-level video recording devices are relying on codecs to compress videos while the recording is still in progress.

Codecs can either be lossless or lossy, depending on the method utilized to load or discard information that doesn’t change during a recording. The lossy codec formats reduce the size of a video file considerably but they lower the video’s quality, which is why it is better to use lossless codecs if you are recording videos for YouTube and other social media platforms.

Part 3: What are the Most Common Video Compression and File Size Reduction Methods Utilized by Video Compression Apps?

After the video recording process is completed there a number of methods you can use to reduce the size of the file you created. The fastest and the easiest way to compress a video is to change its resolution. So, if you shot a video in 4K resolution changing its resolution to Full HD will reduce its size.

Most video compressor apps offer preset output video resolutions and allow you to change the resolution value manually. Moreover, changing the file format of a video can also lower its size, but if you opt for this method you won’t be able to control how much your videos are going to be compressed.

Besides resolution reduction, you can also lower a video’s bitrate and frame rate. As youreduce the number of frames that are displayed every second the size of a video file also shrinks. However, the quality of the video is going to drop as you reduce the number of frames that are displayed each second.

Probably the best way to keep your video files under a certain size limit is to shorten their duration . Trimming or cutting out all the parts of a video clip can help you shrink its size, which makes it easier to upload to YouTube or any other social media platform that supports video content.

Conclusion

Compressing video files on Windows 10 is a simple process regardless of the video compressor app you choose. However, the number of the video compression tool you’ll have at your disposal can impact the quality of the output video. That’s why you have to pick a free video compressor for Windows 10 that caters to all your needs. Which of the five free video compressors for Windows 10 we covered in this article are you going to choose? Leave a comment and let us know.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The size of the videos you capture with your Smartphone or digital camera can sometimes be just too large for online use. Videos recorded in Full HD or 4K resolutions can take hours to upload to any of the video file hosting services and they often exceed the video size limitations on social media networks.

PC owners who often upload video content to their social media accounts or run a YouTube channel can easily compress their footage on Windows 10. There are a number of options that enable you to reduce the size of a video on the latest version of the Windows OS, but which one you are going to choose depends on a number of factors that range from your preferred method of reducing a video file’s size to how fast the compression process is.

In this article, we are going to take you through nine best free video compressors for Windows 10 and help you discover the one you feel comfortable using.

• Part 1: 9 Best Free Video Compressors for Windows 10
• Part 2: How Does Video Compression Work?
• Part 3: Commonly used Video Compression Methods

The 9 Best Free Video Compressors for Windows 10

You don’t need any video editing experience to compress videos with each of the free video compressors for Windows 10 we featured in this article. Before you opt for one free video compressor or the other you must first make sure that its file compression capabilities meet your demands. So, let’s take a look at the 9 best free video compressors for Windows 10.

1.Filmora - [Free trial and Paid subscription]

If you want to reduce video file size without losing video quality, Filmora can help you reduce video size when you are exporting video. You can choose the different video bitrate, format and quality to reduce video file size. Key features of Wondershare Filmora are listed below.

• Cut off your unwanted segments of a video file.
• Enables you to change video resolution, bit rate and frame rate.
• Convert videos to other formats with smaller size.
• Easily share on YouTube or burn a DVD collection.
• Supported OS: Windows & Mac.

To learn step by step guide, you can refer to this page: Compress a Video with Filmora

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/export-video-filmora.jpg )

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.12 or later

Secure Download

2.Photos App

The Windows 10’s native Photos App offers a broad spectrum of photo and video editing tools that can be used even by novice photo and video editors. Besides the standard photo editing features that enable you to enhance your photos in just a few clicks, the Photos App also lets you trim, merge or add text overlays and filters to your videos.

In order to compress a video file with the Photos App, you need to create a new project by clicking on the New Video drop-down menu and selecting the New Video Project option. You can then import the video clips you want to compress to the project you created and perform all other video editing tasks you want.

![Windows 10 Save

video in small size ](https://images.wondershare.com/filmora/article-images/windows10-photos-app-compress-video-size.jpg )

When done, you should click on the Finish video button and choose from Small, Medium or Large output video size before you start the video exporting. The only downside is that you cannot choose the file format of the video you’re exporting from the Photos App. Even so, you can compress MP4 videos to a smaller size with the Photos App for free, which makes it useful if you want to quickly compress a video before sharing it on social media.

3.VLC

This is probably one of the **best open-source media players **ever created because it supports all video file formats. Besides video playback capabilities, VLC also offers a number of video editing features that can help you remove unwanted parts of video clips or apply filters and effects. There are three different ways to compress a video in VLC.

You can either convert a file by changing its output file format, adjusting the bitrate and the frame rate or by cropping and recording segments of the video clip you want to compress.

The fastest and easiest way to reduce a video’s size in VCL is to change its file format. You can do this by clicking on the Convert/Save option in the Media menu. You can then select one of the available profile presets from the Profile drop-down menu and select the option that is best suited for the context in which the video is going to be used. Optionally, you can click on the Settings icon next to the Profile drop-down menu in case you would like to adjust a video’s resolution manually.

4.Freemake Video Converter

Freemake Video Converter is compatible with all versions of the Windows OS that were released since 2006, which makes it one of the best free video compressors for Windows 10. It supports more than five hundred video file formats, and it lets you turn photos and audio files into videos.

![Freemake video

converter compress video interface ](https://images.wondershare.com/filmora/article-images/freemake-video-converter-compress-video.jpg )

After you install and run the Freemake Video Converter you should import a video into the application by clicking on the +Video icon. You can then pick the output format as well as specify the custom size limit and click OK to confirm the changes. You can then complete the file conversion process by clicking on the Convert button.

In addition, Freemake Video Converter offers batch conversion features and enables you to convert multiple files simultaneously. You can also use this Windows-based file converter to compress Full HD and 4K video files without any quality loss.

5.HandBrake Video Transcoder

If you are looking for an open-source video compressor that is compatible with macOS, Windows 10 and Linux operating systems, then you shouldn’t look much further than HandBrake Video Transcoder. The best part is that you can compress a video file in just a few clicks with the open-source video transcoder. There are hundreds of built-in device presets to choose from, which enables you to optimize your videos for display on different devices.

All you have to do is import one or more video clips into HandBrake Video Transcoder and then change its output file format to MP4. Afterward, you should head over to the Dimensions tab and set the size of the compressed video manually. Switch to the Video tab to select the new video encoder preset and click on the Start button to begin compressing your videos. The Handbrake Video Transcoder’s batch conversion features allow you to reduce the size of multiple videos at the same time. However, you can only export the videos you compress with HandBrake Video Transcoder as MP4 and MKV files.

6.AnyVideo Converter

PC owners can reduce the size of their videos with AnyVideo Converter regardless of the version of the Windows OS they have because the file compression software is compatible with Windows XP and all later versions of the OS. Shrinking videos , you downloaded from YouTube, Facebook, Vimeo, and more than a hundred other online destinations is a quick and simple process that can be completed in just a few minutes.

Simply import the video you want to compress into the AnyVideo Converter and adjust the video conversion settings. Even though the file conversion is fast, the software retains the high quality of all videos you compress. Besides offering a huge selection of output video file formats, AnyVideo Converter also allows its users to choose the output device for which they want to optimize their video. In addition, you can use AnyVideo’s video editing tools to add subtitles, trim, rotate or apply visual effects to the videos whose size you’re reducing.

7.Miro Video Converter

Miro is one of the easiest video converters for Windows 10, which is free. The reason for such adoration is that the software has a simple drag and drop option. Additionally, the app is installable on Mac operating systems too.

Like most tools, Miro Video Converter gives you two compression options. You can compress the video by choosing customized settings or selecting different formats (the one that compresses the video to its minimum). Besides, this tool allows you to do bulk video conversion by choosing a standard format.

To compress a video through Miro, install the program on your PC and open it. Drag and drop the video to Miro’s interface, or simply choose the folder location where the video is present. Then click on the “Format” tab and choose “MP4” (feel free to select the format of your choice). Finally, click on the “Convert” button.

You can expect a 1MB video file to be compressed to 230KB after choosing the MP4 format. However, this conversion difference isn’t fixed. The idea of informing you about this video size gap is to help you understand how great Miro works with video compression.

8.VSDC Video Converter

VSDC Video Converter is an open-source video compression tool available for free. The program supports all major video formats, including MP4 and AVI. Likewise, it works supports all Windows operating systems. It also has several other features, like a built-in editor to delete, split, and merge files. Advanced presets for exporting your videos in popular devices and formats. Furthermore, you can also save individual video frames or audio tracks.

To compress the video, you first need to download the VSDC Video Converter and install it on your PC. Once done, open the software and click on the “Formats” tab. Next, click on the “PC” tab to upload your file. Then, click on the “To” AVI, MPG, MOV, etc. Next, select the quality from the dropdown menu and begin the conversion. Keep in mind that video compression depends on your selected quality.

VSDC Video Converter is a great tool for converting heavy video files into compressed versions. You can also play around with other options before compressing the files. For instance, you can crop the video before compressing it to any quality.

9.XMedia Recode

XMedia Recode is a free video compressor. The software is downloadable on Windows 7, 8, 8.1, and 10. It supports many video formats, including some of the rarest ones, like VP9 and . It is because to ensure that videos are compressed as small as possible.

Besides the video compression feature, XMedia Recode also offers several beneficial options, such as audio and video bitrate adjustments, scaling, fps, and frame size. Also, there are many other video editing features, including cropping, rotating, and more.

You will find the interface confusing if you use XMedia Recode for the first time. The most common problem is that new users cannot click the “Encode” button to begin the video conversion process, as they don’t choose the “Add to Queue” button. So here’s what you need to do to compress your video for free in Windows 10 with XMedia Recode.

After downloading and installing XMedia Recode on your computer, choose the “File” option and select “Open File” to add the video you want to compress. Then, click on the “Format” tab and choose the target profile or output format. Next, click on the “Video” tab, and select “Copy” or “Convert” from the “Mode” dropdown menu. Lastly, click on the “Add to Queue” button on the top menu and click on the “Encode” button.

If you followed the above steps correctly, the “Encode” button should be activated. Also, we recommend selecting the “Copy” option from the “Mode” menu. Why so? It is because it will compress the file without losing the quality. However, if you desire to convert it without fearing the quality disruption, you can choose the “Convert” option.

Part 2: How Does Video Compression Work?

Unless you are recording your footage on professional video cameras, chances are that your video clips are already compressed by the time you transfer them to a PC computer and import them into video compression software. Most consumer-level video recording devices are relying on codecs to compress videos while the recording is still in progress.

Codecs can either be lossless or lossy, depending on the method utilized to load or discard information that doesn’t change during a recording. The lossy codec formats reduce the size of a video file considerably but they lower the video’s quality, which is why it is better to use lossless codecs if you are recording videos for YouTube and other social media platforms.

Part 3: What are the Most Common Video Compression and File Size Reduction Methods Utilized by Video Compression Apps?

After the video recording process is completed there a number of methods you can use to reduce the size of the file you created. The fastest and the easiest way to compress a video is to change its resolution. So, if you shot a video in 4K resolution changing its resolution to Full HD will reduce its size.

Most video compressor apps offer preset output video resolutions and allow you to change the resolution value manually. Moreover, changing the file format of a video can also lower its size, but if you opt for this method you won’t be able to control how much your videos are going to be compressed.

Besides resolution reduction, you can also lower a video’s bitrate and frame rate. As youreduce the number of frames that are displayed every second the size of a video file also shrinks. However, the quality of the video is going to drop as you reduce the number of frames that are displayed each second.

Probably the best way to keep your video files under a certain size limit is to shorten their duration . Trimming or cutting out all the parts of a video clip can help you shrink its size, which makes it easier to upload to YouTube or any other social media platform that supports video content.

Conclusion

Compressing video files on Windows 10 is a simple process regardless of the video compressor app you choose. However, the number of the video compression tool you’ll have at your disposal can impact the quality of the output video. That’s why you have to pick a free video compressor for Windows 10 that caters to all your needs. Which of the five free video compressors for Windows 10 we covered in this article are you going to choose? Leave a comment and let us know.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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