Save Money, Get Great Images: Free Commercial Image Alternatives

Did you know that some of the world’s most iconic advertisements use stock images for commercial use? For example, AlamapBBDO, a Brazilian ad agency, used stock photos from Getty Images to create their Endless Possibilities campaign in 2016. The advertising campaign combined photos of random people’s faces to recreate portraits of famous people such as the Dalai Lama and Pope Francis.

Most creative agencies prefer altering stock images in most of their work. This is because it allows them to create campaigns for different companies much faster at affordable costs. Keep reading to find out how to get free images for commercial use in your next project.

Part 1: Download images in loyalty-free sites

Several sites offer free images for commercial use as part of their services. In addition, you do not need to register an account to download the images. The sites typically rely on user contributions and content teams to ensure their databases are fresh and maintain consistent quality. Furthermore, all creative assets they offer fall under the creative commons zero license or a variation of it. Here are some of the sites that offer you images for commercial use for free.

1. Pexels

Pexels.com is a free-to-use provider of high-resolution photos and videos for aspiring creators. The German-based website was started in 2014 by two brothers and has been under the Canva umbrella since 2018.

Currently, the website hosts over 3.2 million images and videos from over 250,000 active contributors. In addition, all the material you find in its library is under the Pexels license, which slightly varies from the creative commons zero license model. Some of the restrictions it enforces include:

You can only use pexels images for commercial use after making alterations to the original image. For example, you can use part of an image to create a collage for your commercial branding.
Furthermore, you cannot use any of the website’s content to promote political ideologies and explicit content, especially if the images contain identifiable subjects.

Pexels is available through the following channels:

Your web browser by typing the URL pexels.com.
The Android and iOS app.
A plugin for other content creation software such as Google Slides and MS Office.
An extension on your Chrome browser.
You can also access the database using the official Canva app.

2. Unsplash

Another website that offers free images for commercial use is Unsplash, a subsidiary of Getty Images since 2021. The website is a favorite among creators boasting over 16 billion photo impressions monthly. In addition, the database consists of over 3.48 million photos from more than 265,000 unique contributors, all under the Unsplash license.

The Unsplash license restricts the sale of its creative assets without incorporating new creative elements, including using them in print media and physical goods such as mugs and caps.

You can access Unsplash from your web browser or request API integration for your application from the site’s owners. In addition, the site also hosts photo walks across different cities, where Unsplash guides show you the best photo locations around the city and the best camera techniques for your work. Some cities to host the event include Boston, Montreal, Tokyo, and Toronto.

3. Freerange

Freerange Stock is an online resource for photos, illustrations, and textures you can download and use for commercial and non-commercial purposes. Since 2007, the site has continued to provide high-quality images to its community of over 800,000 registered users.

Unlike the previous examples, all content on Freerange falls under the website’s Equalicense. It grants you broad commercial rights of its stock images while allowing the contributors to retain control of their copyright, image resale, and distribution. As such, you cannot use the images for bulk distribution or print-on-demand works.

Freerange Stock maintains its steady supply of images for commercial use via the following methods:

It has an in-house team of professional photographers who upload images across the different categories on the website.
Freerange Stock also purchases image rights or directly commissions photos from independent creators.
You can also contribute to the website’s library by voluntarily submitting your work to the platform. Kindly note that you will need a verified account to enable this function.
The website also works directly with photographers through a licensing and distribution model, providing them extra exposure on the site.
Finally, Freerange stock aggregates public domain images from other sources, including similar sites and government institutions. It does so by acknowledging the image owner and sometimes lists the image source when the owner is unknown.

Freerange Stock is accessible through your web browser or as an API integration on your app.

4. Vecteezy

Vecteezy is an extensive online library of free stock images for commercial use. Some of the site’s highlight features include the following:

A best-in-class search engine that incorporates multiple filters to ensure your results are extremely accurate. For example, you can sort images by color, style, number of people, and age of the subjects, something other free stock websites do not provide.
All images, videos, and vector illustrations are free for personal and commercial uses. It does so through a property sign and release model with its extensive network of contributors, which protects users from any legal liabilities.
Finally, it employs a content team that manually reviews each photo submission to ensure consistent quality standards for its offerings.

In addition, you can also purchase design resource bundles by subscribing to its Vecteezy pro for as little as $9 monthly. Some of the resources available include the Ultimate Text Effects Layer Styles Bundle for Photoshop, which costs $39 stand-alone or $4.50 when you subscribe to pro.

Part 2: Buy from stock providers

Another way to get images for commercial use is by buying them from stock providers. Some of the benefits of buying images from stock providers include:

You get a wide selection of unique photos from top-tier photographers. Stock providers always seek collaborations with the industry’s finest to edge out the competition.
You receive exemplary customer service with your purchase. Selecting the right image can be confusing for amateur creators. As such, stock image providers have customer support channels to help you throughout your creative process.
Stock images reduce your delivery times significantly. Buying images from a stock provider eliminates the need to invest in photography equipment and the time you need for post-production. As such, you can deliver projects in a fast and cost-effective way.

Despite the above positive, here are some challenges that buying stock images may present:

Not all stock image providers will have the creative assets you need.
Image overuse is likely since every creator will rush for the most popular contributor.

Below are some of the stock image providers you should consider.

1. iStock

iStockphoto.com is an online database of creative resources, including royalty-free photos, videos, audio, illustrations, and clip art you can use in your creations. The website is a Getty Images subsidiary based in Calgary, Canada. In addition, contributors earn royalties depending on how often users download their content.

2. Alamy.com

Alamy.com is a British-owned stock image provider with contributions from photographers and agencies in 173 countries. It compensates its contributors by offering higher than average payouts every time users download their creations. Some popular brands to use Alamy’s services include M&C Saatchi, Microsoft, and The Economist.

Part 3: Shot a Photo by yourself or create one with editing tools

Alternatively, you can get images for commercial use by shooting them yourself or creating them with editing tools such as Figma and Wondershare’s Filmstock. Here are some benefits of using this method:

You get exactly what you want, provided you have the required skills and equipment. Sometimes, getting the right image for your commercial purpose can be challenging. As such, shooting an original photo may be the only option.
You have full ownership of the image.

Unlike obtaining images from stock photography websites, you are free to use the image in whatever capacity you please without any restrictions. For example, sites such as Unsplash do not allow you to use their images in political statements, a restriction you can bypass when using your own creations.

However, you should also consider the following factors when using this method.

It requires a substantial investment

Getting high-quality images for commercial purposes requires specialist equipment. For example, the Panasonic LUMIX GH6 camera, which has 4K resolution capability, costs $2,197 on Amazon. This makes it extremely expensive for amateur creators.

There is a steep learning curve

Becoming a professional photographer takes time and effort. Unless you are creating as a hobby, it will be a while before you can start generating income from your creations.

Part 4: FAQs

1. Do you need a contributor account to get images for commercial use?

Not necessarily. Stock image sites like pexels.com allow you to download images from their website without creating an account. You will only need one if you want to showcase your work on the platform.

2. Can you use your smartphone to get images for commercial use?

Yes. Most stock image providers have device-specific apps that allow you to access their databases from your mobile device. For example, UnsplashPhotoPicker allows you access to the Unsplash library from your Android device.

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Color Correction in Final Cut Pro

Benjamin Arango

Mar 27, 2024• Proven solutions

Most of the advanced camera units these days are capable enough to produce shots with rich quality automatically but still some professionals need to edit captured videos for little color correction. The major reasons behind this additional color correction are:

Some people need to correct their mistakes on captured videos; it can be due to an incorrect balance of white and due to under or over-exposure at some points.
Customize different video clips by matching them so that they appear in sequence even if they are captured at different moments.
For creating a specific style or look in order to support your mood; for example, one may need to make scenes appear cold, dark, cheery, warm, bright or foreboding.

No matter what you want to do for the customization of your videos, Final Cut Pro can provide your complete assistance. The details below can help you to collect complete information about color correction techniques.

The steps below can help all beginners to develop easy video edited projects using Final Cut Pro, but if some of you find this platform a little difficult then it is good to start practicing as a beginner on Wondershare Filmora for Mac . This is a well-known video editor tool for Mac users that contains all powerful features and an interactive user interface to facilitate all beginners.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Related article:

Methods to Correct Color in Final Cut Pro

Those who wish to use FCP for color signal editing need to follow these steps:

Step 1

First you need to open Color Board on FCP as there is an automatic color correction tool available inside. The Video Board can be opened by using three different ways:

You can select audio enhancement and color correction options available below the viewer and then hit “Show Color Board”. It can be simply done by pressing CMD + 6.

On effect browser you can easily access color correction effects inside the color category; that is also easier to allocate.

Choose Window and then click on Go To, you will find Color Board on the appeared drop-down menu.

All the color correction effects will start appearing in the effects section available on the video inspector.

Step 2

As soon as you start working on Color Board, it is good to open Video Scopes on your system. For this you need to click on a small icon of light switch available at the top right corner of the viewer and then select Show Video Scopes from drop-down menu. It can be also done by simply pressing Command+7.

As soon as you make this selection, the video scopes window will automatically appear on the next viewer. Here users can easily obtain information related to the current video frame, and they can be easily configured as per need. Go to the settings option available on the top right side of the window and then hit the Waveform option.

Step 3

Now it is time to work on color correction directly. There are three types of color corrections that users need to work upon: Hue, Saturation, and Exposure. Here is some brief information about all of these:

Exposure or Brightness: On the Color board window you can easily make adjustments for brightness levels of video clips. As you move on to different portions of the image ranging between dark and white parts, the scope will keep on displaying waveforms with values between 0 and 100 representing darkness and brightness respectively. The master slider available on screen helps users to make overall adjustments for brightness by using three control options: highlights for white circles, midtones for gray scale and shadows for black parts. Consider waveform values as a guide for adjustment and move controls up and down to adjust contrast as per need.

Saturation: It refers to the richness of colors in an image. Simply select saturation pane from the color board and on the video scopes window you can use the settings menu directly to adjust saturation information for every pixel. The image pixels that are far away from the center of vectorscope circle means they are more saturated as compared to pixels that are little bit closure.

Hue: Hue displays the actual color values in images or frames in terms of primary colors: red, blue, and yellow. Use color pane from color board to adjust hue that is displayed in the form of a rainbow on screen. It is possible to manipulate values for highlights, midtones and shadows individually as per need. Using the histogram option available on settings menu can help you to make direct adjustments for all these components.

Step 4

It is possible to preview all the corrections on the original image before making them final. Simple hit the arrow with left-facing formation in the top left corner of the Color Board and then return to the video inspector. Hit on the Blue box to switch between correction On and Off options.

Here’s the video tutorial on how to correct color in Final Cut Pro:

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

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